by magkelly » Tue Feb 28, 2012 6:42 am
I've hardly ever seen a SIS doll on the shelf here though I am told that my local TRU gets them in from time to time. I do find AA dolls out at the flea market or in the discount stores once in a while but hardly ever on the shelves at Target or Walmart. When you do see them there it's usually a lighter skinned Fashionista or a Bratz, not a SIS doll. Most of my AA girls are older dolls though I do have a Basics model, an Artsy and a FF Nikki I'm fond of.
There's always ranting online about how Mattel never does much in the way of AA dolls but honestly that's not been true. They've been making them but the stores don't want to carry them because they just don't sell as well. We had the first line they did of SIS dolls at the local Walmart and Target. Six months later they were all on clearance and they never sold even then. They sent them back to Mattel I'm told. That was the last set sold at Target or Walmart here.
I've literally sat there in Target watching as little AA girls deliberately ignored their mother's attempts at steering them towards dolls that look like them to pick up the stereo typical blond Barbie instead. It's a sad fact that even when the dolls are on the shelves kids for some reason almost totally ignore them. Racist it might seem but I get why my local stores don't bother. Who wants to stock that many AA dolls if they're only going to sell one once in blue moon?
I like what I've seen of the SIS line actually, particularly the Roca dolls. But actually see them in a store here to buy? Good luck with that. My local Walmart and Target these days they're rarely even stocking Bratz that don't look like Paris Hilton clones. I think I've seen one AA Bratz in the past year and that was it. It's all Chloe, Chloe, Chloe around here...