A new Facebook page has been started with the intent of gathering parents' and collectors' opinions on the playline dolls. I don't know exactly what contacts the page owner has at Mattel, but it can't hurt to let them know your opinion.
http://www.facebook.com/groups/281972681816947/?id=283386571675558¬if_t=group_activity
(Yes, I'm there. Look for the icon of the blue-haired dollieh, she's v.1 of my little Jedi Karan'ah.)
The group is called Make Barbie Pretty Again, in case I've borked the link.