magkelly wrote:MGA doesn't always send out a press release to the fact that they are killing a line but when they debuted all their new product at Toy Fair there were no MT's to be found. That's pretty telling. I imagine they would if it was the Bratz given the huge history of that line but the MT's really haven't been a huge thing sales-wise and I have a feeling they are letting them go out with a whimper. I actually did email them about new ones and while they didn't come out and say it in so many words they basically directed me back to the dance dolls and indicated that was my best bet for anything new MT wise. It was like they were saying take it or leave it because that's it.
magkelly wrote:Mattel has definitely regained it's spot as top dog of late. I feel bad for MGA actually. TRU is still representing them fairly well but otherwise they have like 6" of shelf space now. The whole section that used to be there is MH territory now. It's kind of ironic when you consider they're being beaten down by little monster dolls that look a little bit like the My Scene dolls they trounced. Mattel may not have won their lawsuit but with the MH dolls they got the last laugh anyhow because those dolls have seriously undercut MGA's bottom line. The Bratz are still selling but they're not nearly as popular as MH. Liv? Spinmaster will need to rev that line back up quickly, get some new articulated basic dolls and a bunch of new wigs out or they'll soon find it's dead.
magkelly wrote:All of the doll companies they're sort of backtracking on the articulation thing a bit, even Mattel with the latest Fashionista Kens.
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